If you want to substantially increase your tourism prospects and sales

without a lot of effort and expense, then read on and prosper. You are

going to learn the power and impact of the written word. Today? tourism prospects are very busy. Decisions that influence

purchasing decisions can be made in seconds - based on how your

marketing materials are written. Your best prospects are choosing to

give you business or not based on how effective and compelling your

written word communicates your company or destination information. Is

your marketing material compelling and selling prospects effectively?<

br>The Most profitable Words You Will Ever Write Writing sales and marketing words (copy), that quickly enrolls and sells

the prospect on your tourism related business offer is challenging -- and

some of the most important words you will ever write. And, it is

something you or your team can learn. This is the doorway and path to

increased sales. Many designers and web masters overlook the core

function of your marketing material. It is to sell!Sales and marketing copy is a very special way to communicate and not

usually the way you would speak or write. Here are some quick tips,

followed by a link to a hands-on tool, guaranteed to help you create

better marketing and advertising communication. Read on to better

promote and sell your tourism offerings. 1) Less is moreKeep copy brief, concise, descriptive. Bullets work well. Prospects are

very time challenged, so you need to communicate your benefit-oriented

information very quickly - usually 3 -6 seconds -- or they are gone. 2) All promotions must have a benefit and clarity to the prospectDominate the top 1/3 of any promotion material with benefit oriented

headlines, concise words, and short descriptive text, i. e. , Free? Special?

New? Sale? Guaranteed, Alaska Dog Sledding, etc. 3) Credibility SellsMaximize your credibility - i. e. , years in business, # of guests, safe

destination, endorsed by, #1 in?licensed, bonded, Voted best? etc. <

br>4) Use Testimonials EverywhereGuest comments are written? ord of mouth?endorsements. 5) Your Company Name And Logo Doesn't SellUtilize maximum/premium space to promote consumer benefits and

clarity in what you are selling, not your company name, logo and

telephone number. Put them at them bottom or side of your web site, ad

or tradeshow stand. 6) Secrets of Profitable Marketing & AdvertisingTo help increase your prospects and sales substantially, check out the

book? ourism Marketing Success? You?l discover more helpful tips,

see specific examples and learn about the Defining/Credibility

Statement? - a step by step secret you and/or your staff can use on your

web site, brochures, ads, tradeshow booth and more to better market

and sell your ecotourism services and destinations. Since 1994, Tim Warren and Adventure Business Consultants, has

helped dozen? of ecotourism, adventure travel, nature and cultural tour

operators, travel agents, destinations, tourism associations and boards

with training, consulting and creating exceptional marketing material.

Click Here For Free Bimonthly E-zine? Outdoor Tourism Marketing

Business Success http://www. AdventureBizSuccess. com - News, tips,

tools

and specials that you can use to increase your ecotourism and

adventure travel business success. 800-707-7570

Author:
Tim Warren